Privacy Policy

Last Modified April 25, 2016

This Privacy Policy (“Policy”) explains the information collected by Lunar Labs, Inc., a Delaware corporation with offices at 1938 Franklin St., Suite 206, Detroit, MI 48207 (“us,” “we” or “Lunar”) from those who provide information electronically to Lunar and how we use such information. This includes visitors to its web sites, including (together, the “Site”) and users of the cellular phone application (“App”) downloaded onto the mobile device purchased from Lunar (the “Phone”). The App, the Phone, and the communication services are referred to collectively as the “Services”.

Visitors to the Site, users of the App and those who communicate electronically with Lunar are referred to as “Visitors” or “you.”

  1. How you accept this Policy. You accept this Policy by visiting the Site, by using the App or the Services, or by otherwise providing us with anonymous and/or personal information.

  1. Information we collect that is not personally-identifiable:

    1. We may use anonymous information and personal information in the aggregate for any lawful purpose, such as to improve and analyze the use of Lunar products and services, to improve the Visitor experience at the Site, to deliver Services, to communicate with Visitors, to monitor the security and integrity of Lunar products and Services, and to analyze our operations.

    2. We may also send a “cookie,” “pixel tag,” clear gif or Web beacon to your device that contains identification unique to the device you are using. You may decline to provide such information to us when visiting the Site and/or refuse cookies or other tags in your browser, although some of the Site features may not function properly as a result and/or may be unavailable to you.

    3. We may also use data about:

      1. the device you used to access the Site or to transmit Information (such as hardware model, operating system version, unique device identifiers, and mobile network information including phone number);

      2. log information (Internet Protocol address, browser type, system activity, hardware settings, browser settings and language, date and time of access, last URL visited, cookies, how you used the Site);

      3. cookies that may uniquely identify your browser;

      4. if you enable Site features that are enabled for location detection, we may collect information about your actual location (such as GPS signals and other geolocation data).

  1. What we collect about you that is personal (“PI”). We collect PI when you:

    1. Create an account with Lunar to use the App and to receive Services (e.g., first name and last name, physical address, billing address and other credit card/purchasing processing information, email address, telephone number, date of birth, title, gender, user name, and password).

    2. Purchase a Lunar App license, subscription package or engage in other online transactions.

    3. Sign up to receive our newsletters, email communications, and feeds from blogs and social media, link to our social media platforms, and use our application (e.g., addresses for email and other electronic communications, log-in information, social media account information).

    4. Communicate with us (e.g., name, address, email address). Please note that you should not send confidential or proprietary information to us via email, other electronic communication, or via a post to a public platform.

    5. Download content from the Site, and use the software installed on the Phone you acquired from us (which logs information about your use of the Phone and the App) and when you otherwise knowingly provide PI to us.

  1. How We Use PI.

    1. We use PI for the purposes for which you provide it to us (as stated above), to communicate with you about your account or transactions with us, to bill you, to send notifications about our policies, to personalize your experience with the App, to address App performance issues, to personalize advertising and to communicate with you regarding our products and your use of our products. Your provision of PI constitutes “opting in” to receiving messages from Lunar, to the extent laws applicable to you or us require such “opt in” mechanisms. You can opt out of receiving some future emails and electronic communications.

    2. We may combine PI you have provided online with other information we obtain about you, your use of the Phone and App or third party sites or applications accessed via the App, and information we received from our third-party vendors and others. We may disclose PI as required by law and/or in response to service of legal process, such as a court order, summons, subpoena, and the like. We use PI to investigate and verify proper conduct using the Services and the Site.

    3. We do not sell your PI to third parties except for aggregated PI that has been stripped of data that will identify you individually. Other than Agents and as aggregated and anonymized, we do not share your PI with third parties. An “Agent” is any third party that collects or uses personal information under the instructions of, and solely for, Lunar, or a third party to which Lunar discloses personal information for use on our behalf. Examples include entities who assist us in credit card processing, entities that assist us with procuring and providing cellular network or data service, entities that provide customer support, or other Services-related uses. Agents shall comply with the privacy obligations stated in this Policy.

    4. Although no data security measures can be guaranteed, we implement technical, administrative and physical security measures designed to protect your PI against improper access.

    5. We also use PI to assist with the prevention or investigation of illicit activities or violations of applicable policies governing use of our Services and the Site. We can also share PI with other companies and entities that help with or respond to emergencies or to prevent fraud or identity theft.

  1. Your Control Over PI. If you have created an account with us, you may correct, update and delete your account. We may need to retain certain information for a period of time to ensure proper fulfillment of orders and compliance with law. You may change your choices for receipt of our print and electronic newsletters and other communications. Where applicable, you may choose whether to receive targeted advertising from third parties. Please note that deleting certain PI and changing your communications preferences may limit or prevent us from providing goods or services to you. If you have provided PI to us and wish to revoke our use of it, you will need to send us a written request (first class mail, email, or other reliable form of written communication) to delete or cease use of your PI. We are not required to alter or delete information stored for purposes of backup or disaster recovery, other than as specified in our Product and Services Agreement, located at We will retain your PI information for the length of time needed to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

  1. Credit Card Information. Your credit card information will be transmitted to a third party processor and is not retained by us.

  1. Information About Children. At the Site, we do not target or permit the collection of personal information from children under the age of 13.

  1. Links to Other Websites, Applications. At the Site, we may provide links to third party websites. We are not responsible for the content or information collection practices of those sites, including their privacy policies. Please review the privacy policies of such sites. Within our App, you are also able to access third party websites or applications. As with the links we provide on our Site, any third party application or website you access from the App is subject to content or information collection practices of those sites and we are not responsible for their operations, policies or practices. Please review their privacy policies before using third party applications or visiting their sites.

  1. Changes to This Policy. If we make any significant changes to this policy, we will notify you by email, or post a notice of such changes on the Site or within the App, or flag our Privacy Policy on the Site.

  1. Place of Business; Governing Law. The Site is delivered from, and the relationship created between you and Lunar through this Policy, is deemed to take place in Detroit, Michigan USA. The Policy is entered into and performed in Detroit (Wayne County), Michigan USA. The Policy does not give rise to personal jurisdiction over Lunar, either specific or general, in jurisdictions other than Michigan. The terms of this Policy, including their validity and enforceability, is governed by the internal substantive laws of the State of Michigan, without respect to its conflict of laws principles. Without limitation, Lunar does not represent that its Policy complies with privacy laws outside the U.S., including the European Union Data Protection Directive, the Switzerland Data Protection Law, or the Canadian Privacy Law.

  1. Dispute Resolution. The parties shall attempt to resolve any disputes through good faith business negotiations or facilitative mediation in Detroit, Michigan. All disputes or claims arising out of or relating to this Policy shall be settled by arbitration, to be conducted by a single arbitrator in Detroit, Michigan, by and in accordance with the then effective commercial rules of the American Arbitration Association; provided that the arbitrator shall not have authority to issue injunctions. The costs of the arbitration and the reasonable attorneys’ fees of the prevailing party shall be included in any award rendered by the arbitrator. The proceedings shall be conducted only in the English language. Judgment upon the award may be entered in any court having jurisdiction thereof. Other legal proceedings, if any, shall be initiated and maintained in Wayne County, Michigan, or in the U.S. District Court of the Eastern District of Michigan, Southern Division. The parties expressly submit to the exclusive personal jurisdiction and venue of these courts and waive any objection on the grounds of personal jurisdiction, venue, or forum non conveniens.

  1. Severability. If any portion of this Policy is found to be unenforceable, such portion will be modified to reflect the intent of the parties set forth in such portion and only to the extent necessary to make it enforceable. The remaining provisions will remain in full force and effect.

  1. Contact. Please contact us with any questions you may have about our privacy policy:

    Lunar Labs, Inc.
    1938 Franklin St., Suite 206 Detroit, MI 48207